❤️Famous Songs for advert

 

😍🎧Famous songs for advertising commercials

🚀Several times we have asked ourselves from the perspective of biology and neuroscience what makes a song prominent?, and the answer is as simple as the song. The only thing to do is splitting the structure of the song within three parts:

• Simple Progression: First of all, the chord progressions use to be simple using common cadences and releasing tension properly in the progressions of the song repeating the pattern over and over again.

• Metaphors through Lyrics: The second part is related to the lyrics which speak through metaphor. Nevertheless the metaphor was the cause of several myths, because when an artist writes a song with subjective interpretation, it can trigger the fantasy of the listeners and create their own fables with a relative level of distortion that spread quickly through the media. Metaphors are powerful when it comes to advertising because they enter easily in the minds of the average people and that's why many companies take advantage of its properties and end up introducing them in their commercials.

• Remarkable Guitar solos or Melodramatic percussion: Finally the third part of this song which makes the song remarkable and unique is the combination of bombastic, rumble sounds of drums and toms at the end of the measure in the score.

💘Sensational songs that blew up from famous commercials

When take a look a famous ads, we have to glance at background music too as we check out the images behind. Despite we all human beings are quite different in terms of preferences, massively we tend to like one product and brand associated. Although in several experiments within Pepsi and Coca cola without the brand image the people tend to like more Pepsi because is slightly more sweet and turns out to be interesting the switch of preference once the brand image is exposed.

Analogously the role of one song in advertising is quite vital, because it encourages the emotions of the audience when they listen to that music.

At this point we realize that many songs are powerful for adverting when the lyrics contain deep metaphors and rhythm and melodies are quite catchy, but what it makes pretty outstanding are the combination of sounds that comes from the drum set, that's to say drums, toms, snare, kick, hit hats etc.

Let's take a look at some cases of the latter arguments:

 

💥Famous Music background for Advertising Pepsi

When it comes to advertising because they enter easily in the minds of the average people and that's why many companies take advantage of its properties and end up introducing them in their commercial such as the case of Pepsi commercial by the Advertising Agency BBDO Paris which was set in the Roman Coliseum having as protagonists to famous artists such as Britney Spears, Enrique Iglesias, Pink and Beyond which involves the combat between 3 lady gladiators about to occur. The song for the advertising was “We will rock you by Queen” which displays again in general terms simplicity, metaphoric influential lyrics, spotlighted rhythm,melodies and prominent drums.

📢Advertising a chocolate bar

Another example of great advertising is the case of Cad-bury Milk Chocolate Bar using the song “In the air tonight” written and composed by Phil Collins in 1980 and released in January 1981 becoming the second one in the top UK singles chart. to improve the sells of the company. The lyrics which speak through metaphor were inspired by Phil Collins when he was going through hard times and ended up the divorce with his first wife, he said he was frustrated, sad and angry that after talking on the phone with his wife he came up with this song.

Finally the third part of this song which makes the song remarkable and unique is the combination of bombastic, rumble sounds of drums and toms at the end of the measure in the score. It's truth that the battle within Pepsi and Coca cola for positioning their brands has been hard, above all because they are products with almost the same characteristics except for the brand image which has been probed several times by neuroscience. Although Pepsi tends to be more eligible by young people and Coca cola the opposite, both brands offer the audience a dark beverage which inspired the advertising companies to play the metaphor with the color attribute as we can observe in uncountable commercials where soccer players specially those ones with Afro roots are involved.

  

💪Empowering Apple brand with voltages of ACDC

In 2016 Apple iPhone 7: Morning Ride used AC/DC's thunderstruck as Soundtrack. The Metaphor is obvious associated with voltage of energy and therefore the technology behind related. As for the lyrics the first verses says:

I was caught
In the middle of a railroad track (thunder)
I looked round
And I knew there was no turning back (thunder)
My mind raced
And I thought what could I do? (thunder)
And I knew
There was no help, no help from you (thunder)
Sound of the drums
Beating in my heart
The thunder of guns (yeah)
Tore me apart

You've been
Thunderstruck 

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As you can read, the lyrics fit the message and together with the rhymes of the song, the advertising multiplying the effect over the audience emotions.

Although the drums are not really melodramatic in this case, the role instead is replaced by the leading guitar of Angus. The song was composed again from a special circumstance when Angus was flying in a plane that was struck by lightning and nearly crashed, that was the origin of the song and the rest is history.

🔑Uncovering the Essence of a Brand for Music Composition

If you listen to the background music of “Harley Davidson” ads videos you will notice that most of the songs are related to the main features of the brand, they will render values of a “Freedom Lover”, “Patriotism Lover” (USA lover) as well as a “masculine personality”, that's to say “Harley Davidson” represent someone who wish to get away from normal behavior or break social rules when it comes to get dressed.

When it comes to create music for corporations brands first of all is important to discover   the "essence of the brand", in doing so it help to reinforce the function and purpose a the brand. According to David A. Aaker expert in the process of creation of brands, he states that brands should be studied and conceptualized as if they behave like real persons. From this perspective a brand posses values, attributes and soul which is the 👉💍"essence of a brand". A real person is perceived by others and qualified, stereotyped in categories or remarkable features, so then we can state that a brand personality is honest, masculine, rude, active, etc. Ultimately all these characteristics, attribute or values are given by an average audience and hence the importance of data base collection by companies.

Diving deep in and getting a clear comprehension of these branding concepts will allow any artist to jump faraway with the process for branding corporations by means of music. Beside being creative, a music beginner should exercise perception skills. For instance a music producer should be able to distinguish clearly if the essence or purpose of branding fits the labels of “Mystery” or “Action-Adventure”. In doing so we will avoid to create something ambiguous like an “energetic rock track” for a “Mystery film”.

😻Famous songs highlight Famous films & Brands 

If we take a look from an eagle perspective, we will realize that “Harley Davidson” is related to the traditions and customs of the old American Western Styles, including the native Americans culture. Have a look at the official video clip of the song Miracle by Bon Jovi (music inspired by the 1990 film "Young Guns II") and you will notice the presence of Harley Davidson motorcycles as well as the life style and symbolic meaning of freedom.

Rock & Roll is obvious related to Harley Davidson brands like that one of “Psycho killer” a song composed by the American band Talking Heads, released in 1977. We might quote more songs such as “You could be mine” by Guns N' Roses for the famous film “Terminator”, “Hurt so good” by John Cougar Mellencamp, “La Grange” by Zz Top, “Ride like a wind” by Saxon, “Road to Heaven” by Jimmy Cornett.

👽Sophisticated sounds the antithesis of  American Motorcycles

Unlike Harley Davidson Japanese Motorcycles such as Yamaha, Suzuki, Ninja Kawasaki the kind of background music is more artificial-synthesized electronic. For instance Yamaha brand personality is associated to values of outstanding agility, technology, efficiency and provocative design. In this case the logical background music attempts to multiply this pitch concept idea using more artificial and sophisticated sounds. So the owner of Japanese motorcycle will look down to the owner of a Harley Davidson machine because the latter is noisy and does not reach a higher speed like the Japanese brand.

Creating music for advertising a corporate brand is not too hard if you take a look at the essence of the brand and if you study a little of Neuroscience, that's to say the effects of music on the brain. Releasing dopamine makes your brain experience pleasure, so give it a listen to the next songs and enjoy the natural vitamins of gratification and fulfillment: