Novel Brand Logos and Unexpected Sounds

What's The Effect of Unexpected sounds on human brains?

According to the studies of the Copenhagen Business School [Thomas Z. Ramsoy and Morten Friis-Olivarious] in three studies related has been demonstrated the unpredictable sounds combining images of novel brands produces more activation in the amygdala which is related with negative emotions and this neural effect is accompanied by elevated avoidance behavior in both humans and mice. 

On the other hand predictable sounds are less activated in the amygdala, which is very important for musicians and producers to keep it in mind. When it comes to write compositions unpredictable sounds are negatively powerful in the process of Music Production. 

These studies suggest that images and therefore brands can gain an easier fixation in the mind of consumers when sounds are predictable which involves harmony, melodies and rhythms that follow predictable patterns repeatedly as it happens when we play known progressions.

 

Can you now find out more repetitive patterns and enjoy the effects of dopamine, the natural vitamins of pleasure?.

 

Let's give it a listen to "Magic Spell" a great song tu uplift people's energy composed by Bach Sambora. 

 

Would you like having this song for streaming your new videos? Link the Pond5 icon to discover thousands of songs like "Magic Spell" with licenses that can be useful for your next project.

How to test songs and its advertising potential?

Perhaps is hard to select a decision within two or three potential songs for advertising a brand, probably many questions arise like which of them fits more the context that you as a brand developer, promoter or creator is trying to figure out. Other questions might emerge coming from the first one, for example which of them contains more repetitive catchy patterns for easy fixation in the mind of the consumers?, but the latter might be a relative question if the melody of the other song is more friendly to the average audience ears.

The best experiments  for your brands

Fortunately we have algorithms, technology and ingeniousness that can help us to make up our minds for better choices. For instance you might begin comparing your potential audios uploading two of them at the same time in a platform such as Audius, soundcloud, spotify, or even youtube, and you will have to test only one brand image for the two different audios. At the end of a period that you consider substantial you might compare which audio revealed more trending visits. Try to do this process as much simple as indicated, because adding more variables such as different keywords, so you might alter and miss objectivity to the main goal of your research. Nevertheless if you decided to fill in a description and keywords, do not forget to add exactly the same phrases to avoid any kind of alteration. Remember that you are trying to get a metric and it should be quite simple and concrete for a good result.

Notice that algorithms of online platforms such as youtube have multiple variables and if one of them gives more importance to variables such as the preference for the first audio uploaded (although the relative difference can be given in seconds) and you urge to have deep results from a neuroscience perspective to predict and understand your customer, so you can access to neuronsinc.com for the best results, that's a project founded by Dr.Thomas Z. Ramsøy who is a leader, expert and scholar in that field.